The NZHIA 2024 Media Campaign Overview: iHemp needs to get out of MODA

The goal of the 3-month campaign is for the government to announce a review of our regulations to get us out of the Misuse of Drugs Act 1975 (MODA).

We are not a drug crop, we are just another arable and horticultural primary industry.

Our goal is to have a review of our regulations announced by early 2025 leading to a fully enabled iHemp industry outside of MODA by 2026 – this election cycle.

This can be done if we can harness the power of the Hemp Army to act, share and make first contact on behalf of iHemp.

If you are positive that industrial hemp (iHemp) is a no brainer, then you are already part of the coalition for hemp awareness. And if you are actively promoting hemp then you are part of the Hemp Army.

This campaign is all about encouraging YOU, the “Hemp Army” to take action, write to your MP, government, mayors, media, industry leaders and let them know about the iHemp industry and ask them what they are doing about it.

The campaign is over three months (Oct-Dec 2024) and follows three parts or themes, links to the three parts follow:
Part 1: iHemp needs to get out of the (THC) Misuse of Drugs Act (1975) and (CBD) Medicines Act (1981)
Part 2: iHemp regulations need to be reviewed to enable the industry and make them fit for purpose
Part 3: We need a new industry for Aotearoa/New Zealand

We have put together the required information and evidence in a series of blogs as linked above. We hope you enjoy your journey of discovery of these topics, by following these links, you will learn more about iHemp and realise the impact of the upcoming iHemp Industry.

Sharing this with friends, family and your networks will amplify the message and help us promote the industry and need for change.


Catalyst for change – joining up people, industry and the planet

Our new industry can help join up regional communities, industries, government departments around a common interest in the many and varied supply and value chains that can make use of iHemp, a catalyst for change!

iHemp presents many bio regional development opportunities for local employment across a range of sectors. Opportunities for investment to create resilient supply chains for products that can be made from iHemp, which can feed, clothe and house New Zealanders.

We are useful rotation crop and alternative land use for farmers, growers, and Iwi to use in their farming rotation iHemp can complement other primary industries, wool, forestry, sheep and beef, dairy, vegetables and the horticultural industry. And works across many industry sectors, all requiring innovation and tech, particularly in primary and secondary processing.

  • Scaling up to provide a sustainable source of materials for a wide range of economic sectors
  • Food and Natural Health Products
  • Building materials, plastic/composites, pulp and paper, biochar and activated carbon
  • Biofuels and biorefineries to provide industrial chemicals
  • Textiles and fibre products

The value chain is immense, with many opportunities to add value and move up the supply chain. A new joined up industry from the farm to making fit-for-purpose “hemp products” for local and export markets .

Welcome to the coalition for hemp awareness: The Hemp Army


Welcome and thank you for being part of the movement toward sustainable and circular economies that work with other industries to improve the performance and productivity of Aotearoa/New Zealand or NZ Inc.

If you are positive that industrial hemp (iHemp) is a no brainer, then you are already part of the coalition for hemp awareness. And if you are actively promoting hemp then you are part of the Hemp Army.

We need your help, to raise the profile of iHemp, we need businesses to know iHemp is a viable alternative raw material for industry, which is why we have created this marketing campaign for you to use, please share the social media content and follow us on you social pages. And of course write a letter.

Make iHemp a conversation around the BBQ this summer, get the word our, support your industry (we are preparing a catalogue of businesses involved in iHemp and will include a link here in November, so you have some hemp ideas for presents this Christmas)

And take action – write a letter to an MP, Mayor, media or industry person here

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Hey wait a second!Do you love hemp as much as we do?

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The Hemp Nog shown here is one recipe of many that you'll find in our 2021 Hemp Food Recipe Book.